Have contestants send in a pic of them in a real world place that looks like the apocalypse? Like a shot of them by an old coal plant, dump, abandoned school, or run down farm? This is sorta in line with FE's costume contest and shows how close our own world is to the game.
A real world pic is more involved than other contests but FE is one of the last days so contestants could be given one or two weeks notice and allowed to enter early. Maybe do this for the Messenger Bag or T-Shirt?
Congratz on getting FE on board. Keep up the great work!